The Generation Y, the persons who were born approximately from the 1980s to about 1995, are currently an important part of the working population and have a high priority on the job market.
Lifestyle, networking as well as globalization, cultural and media offerings lead to different expectations and demands of this specific generation, also concerning professional life. In the literature, Generation Y is not only described as self-confident, socially sensitive and flexible. It is also considered to be demanding and not very able to work under pressure.
Among other things, the present study examines the question of how personnel management and leadership in companies, with reference to generation Y, should act in order to achieve a positive cooperation and to generate a good performance.
Based on the results of this study, it can be said that for the Generation Y, a good leadership is characterized by employee-orientation and prudence. Friendly supervisors as well as professional cooperation at eye level and good communication are essential aspects. A good salary is also important, but it is not a leading necessity. Generation Y employees do not like to be controlled, but to be honored for their achievements. Work-life balance is also mentioned. The employees see themselves as good workers because, among other things, they are punctual and know a lot about the new media and computers.