Verzeichnis der Abschlussarbeiten

Arbeitgebermarke, Commitment, Commitmentmodelle, Employer Branding, Organizational Commitment Questionnaire, Mitarbeiterbindung

Companies that want to stay competitive can’t avoid the „war of talents“ and have to take measures to keep their employees in the enterprise. According to this, the thesis deals with models to scientifically map employee loyalty. The principal topic is the Organizational Commitment, explained with different models, in particular the Three-Component-Model of Mayer and Allen(1990). Additionally the Organizational Commitment Questionnaire (OCQ) and an add-on which have been developed for the Three-Components-Model will be explained. These two instruments are established methods to measure Commitment. The second part of this thesis describes Employer Branding and its interaction and relationship to employee loyalty and commitment. Furthermore it visualizes the coverage, goals and functions of Employer Brand in the view of employer and employee.